Find out how the spam test works

 

The dream of any person in business especially those engaging in email marketing campaigns is to have their message reach a wide target audience and to get a response from them. This is bound to have a ripple effect that is likely to translate to more sales and profits for your business. This is however not always the case for many business owners. You may be sending out many emails without getting the desired results. This basically means that your email deliverability score is very low. This may be because of low engagement rates as well as excess spam complains from subscribers.

 

Take time to learn how the spam checker works

 

This should however not be the end of the road for your marketing campaign. You can actually turn things around with the help of an email spam checker. Taking this step gives your business a new lease of life because your marketing campaigns are able to yield good results to the benefit of your business. The spam checker comes with great attributes that you will appreciate. They include,

 

• Looks at the deliverability audit

 

The beauty about performing a spam test is that the tools used are able to look at the email infrastructure and carry out a complete audit on the system by allowing you to gain a better understanding of the sender reputation. The audit also allows you to understand how your audience are able to engage with your content. You can make use of the audit results to carry out amendments where necessary in order to improve your deliverability.

 

• Email analytics

 

It is interesting to note that you can now keep track of all the emails from when you send them to when your recipient opens them to read. This makes it easy for you to determine the email deliverability rate. The tool used is able to help you determine the email success rates. It also enables you to determine the best time to send the emails based on when the recipients’ open them.  

 

• Reputation tracking

 

The email spam checker comes with a tracking feature that makes it very easy for you to determine the reputation as well as ranking of your IP. In case of any challenges, then the tracker is able to identify which will make it easy for you to address in order to improve your rankings.

 

• Email preview

 

The tracker is able to make it very easy for you to know how your campaign will look like on the receiver’s end. This gives you a chance to make adjustments where necessary before you send the emails. The spam test allows you to determine the reason why you have low deliverability. If it is because of blacklisting, then the tool will help you make the right measures towards the delisting process.  Click here to know more about #send test email.