Why Are Athletes and Organizations So Interested in CBD

The ability of CBD to reduce pain and inflammation, as well as improve mental health and sleep quality, are the main reasons why professional athletes as well as sports organizations around the world are investing in CBD companies and products. It is a natural chemical, and has very few and minor side effects. This makes it a potentially viable treatment option for athletes who are recovering from injuries, as opposed to more addictive opioid painkillers.

This is why we’re seeing an increasing number of major athletes who use CBD. There are also many current and former athletes who advocate for its use, invest in CBD companies, or even launch their own. In the UFC, for example, Nick and Nate Diaz have already launched Game Up Nutrition, a retailer for CBD oil, hemp flower, and more.

The new sponsorship deal between the UFC and Love Hemp is a major step for the CBD industry in major professional sports. As more athletes learn about it, we are seeing a growing number of new companies being launched, and more investment deals being made. It won’t be long before other major sports organizations like the NFL, NBA and MLB form their own sponsorships.

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