Wednesday 8 September 2021

Incentivize Employees to Refer Your Events to their Contacts

While traditional lead generation routes are great, don’t forget that your biggest cheerleaders are sitting right next to you.

Each of your employees brings experience and knowledge to your organization. But what about their network? Too many times, companies don’t capitalize on their own staff’s connections.

Most employees operate within an industry. They may have contacts from previous organizations that might want to attend your event.

While some employees might be open to sharing their contacts, a referral incentive program will yield better results. Some ideas to try here.

Start early: Incentives and recognitions should be a part of your organization. Else, they’ll seem awkward if offered suddenly. Share your team member’s successes and triumphs in team meetings.

This will help your event referral program seem like a natural fit in the grand scheme of things.

Turn it into a competition: Creating a tiered referral program where more referrals mean more/better rewards can help speed things up. Know more

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