· White Hat SEO –
White Hat SEO is considered organic and ethical SEO. It is a slow process that provides long time growth in ratings of the website. This SEO follows all the guidelines provided by the search engines. It creates goodwill around the brand and helps to improve ORM. This is a low-risk technique as there is no risk of the website getting banned. it is more frequently used by those who intend to make a long-term investment on their website. White hat SEO is one of the best techniques to improve the SEO ranking of your content over time and optimize it.
· Black Hat SEO –
Black Hat SEO is an unethical practice that goes against the guidelines and policies of search engines. It is opposite to White Hat SEO. It uses shady tactics to manipulate search engine ratings. Black Hat SEO enjoys a short term result until it ends up in penalty by the search engines. The most common tactics used by Black Hat SEO is keyword stuffing, paid links, duplicate content, cloaking, hidden links. Black Hat SEO is considered to be the dark side of marketing by many marketers. If any website makes use of Black Hat SEO search engines add the site to the blacklist.
To excel and bring success to the website one needs to use different SEO techniques. Putting together an SEO strategy and making use of different tools can enhance the reputation of the website. White Hat SEO is an expensive and slow process but can bring long-term success to the website and business whereas Black Hat SEO can get the website a short period of success and bring quick results but may end up getting penalized by the search engines. Grey Hat SEO if used properly can increase the traffic on the website, it is employed by those who understand that there is no chance of getting ranked high on search engines by using only white tactics. White implies 'Good' and Black implies 'Bad' whereas, in reality, everything around you is a lot more Grey. SO, why not hire a freelance SEO expert for your website?
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