SEO or Search Engine Optimization is a process using which websites bring more traffic to their respective sites to increase their base, thereby improving their brand name. SEO helps in bringing unpaid traffic to a website. In 1996, when Larry Page and Sergey Brin created Google they used citations that were used by other websites to rank the websites and now this model of page ranking is used everywhere to rank websites.
Popular SEO methods
The referencement lyon offers three methods known as white hat, black hat, and grey hat.
• White hat
The white hat technique helps in creating content for the consumer and not the search engine. This is done for the long term plan of the brand in mind.
• Black hat
Black hat technique uses hidden texts and colored texts to mislead human traffic to their website and to improve their rankings through illegal means.
• Grey hat
Grey hat technique is used to improve page rankings on the search results only, and it uses white hat and black techniques in conjunction to avoid being banned.
Benefits of SEO
SEO have major benefits for any brand as it is a major marketing strategy because any person who searches on any search engine looks at the first page of the search results so hence if one's site is in the first page of the results, the number of people visiting would be in millions!!!
1. SEO websites have to be user-friendly as they want users to keep on engaging on the site.
2. SEO bring in search traffic, which is relevant to the goods and services provided by the website.
3. Using SEO increases the sales of the brand due to the quality of traffic pulled by the website.
4. Since SEO is like paid advertisements, the brand's maintenance cost actually goes down while at the same time increases the sales.
5. People doing searches on the internet mostly find all that they need in the first 3 searches in the search results page hence when using search engines like Google or Bing, people will trust the brand's website as they're on the first page. Thereby putting the brand ahead of the competition.
6. Due to the trust involved, the brand will have an increase in sales.
7. When using SEO, one of the most important benefits is referrals. When a person uses a great website they will immediately recommend that site to their friends and family and voila, the website gets referrals which increases its sales.
When using any new techniques or machinery, it takes time to adjust, and it's not a short term venture, but in the long game, the benefits outweigh the issues. And in that sense, when using freelance seo lyon in businesses and markets, which are in constant flux, the management should look towards the future and not the upcoming presentation. Click here to know more about #freelance seo lyon.
No comments:
Post a Comment